Chery names its first bakkie Grootman
Chery has named its first bakkie for South Africa Grootman, a name chosen by South Africans. The model is planned to make its local debut in the first quarter of 2027.
- Product News
- 2 October 2026
There were some signs of green shoots recovery as the automotive market reversed its downward spiral for the first time in over eight months. Domestic new vehicle sales of 38 172 units reflected an increase of 814 units, or a gain of 2.2%, from the 37 358 vehicles sold in April 2023.
However, according to Leon Theron, Senior Vice President of Sales and Marketing for Toyota South Africa, April is traditionally a slow period for the company. “Seasonal fluctuations heavily impact retail sales and nowhere is this more evident than in April, which is characterised by disruptive public and school holidays.
“We anticipated the temporary retail blip as this is the time our customer base – which is family orientated – usually takes a break, but it’s still hard to come off a high like we experienced in March when we mustered a market share of over 25%.
“Another contributing factor was rental – our numbers were half of what they were in 2023 (609 vs 1 360) but in this case, it’s purely cyclical. That said, Toyota is still convincingly leading sales, and I’m pleased with the 8 541 sales we racked up to garner a 22.4% share.
“As usual, my thanks go to our amazing dealer network, sales, marketing and aftersales staff as well as the ladies and gents of the Toyota Africa Parts Centre, the largest automotive facility of its kind in SA, for keeping the wheels turning,” Leon says.
Breaking down the numbers, Toyota took top spot in both Passenger and LCV, with Hilux - on 2 094 units - once again taking the title of SA’s most popular vehicle. On the Hilux front, the much-vaunted Hilux GR-S III with hardcore offroad componentry and uprated mechanicals is still to be launched and its introduction will focus attention on the Double Cab end of the business.
Other valuable LCV contributions for the brand came from Hiace with 552 sales (a little off the pace owing to a backlog in registrations) and the Land Cruiser 79 pickup notching up a retail figure of 385 units. There is currently very high demand for the Land Cruiser 79.
The Corolla Cross and Starlet take the third and fourth position in the passenger car rankings with 1 573 and 1 148 units retailed respectively. Falling just shy of the top 10 are Fortuner (616), Vitz (529), Urban Cruiser (349) and Rumion (328).
Although still in short supply, RAV4 numbers are easing a little, as evidenced by the 106 registrations for the month. Also of interest in the SUV space is the ongoing good showing by the Land Cruiser 300, which gained another 119 new owners. The introduction of the all-new Prado is just around the corner, but the current model continues to tick along with 89 sold in April. In the niche luxury segment, Lexus shifted 23 NX and 18 super-luxury LX models respectively.
In the MCV space, Toyota took second place on the podium with 128 total registrations courtesy of 99 Hino 300 sales, together with 25 Coasters and four Quantums.
On the parts front, just over 1.4 million components were distributed locally, with over 269 846 components exported to foreign markets.
Chery has named its first bakkie for South Africa Grootman, a name chosen by South Africans. The model is planned to make its local debut in the first quarter of 2027.
South Africa’s new vehicle market recorded aggregate domestic sales of 61 645 units in September 2026, an increase of 12.7% compared with the 54 706 units sold during September 2025.
SA Auto Week 2026 is scheduled to take place in eThekwini, KwaZulu-Natal, from 13 to 16 October, with the event marking five years of SA Auto Week.
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South Africa’s new vehicle market recorded aggregate domestic sales of 61 645 units in September 2026, an increase of 12.7% compared with the 54 706 units sold during September 2025.
SA Auto Week 2026 is scheduled to take place in eThekwini, KwaZulu-Natal, from 13 to 16 October, with the event marking five years of SA Auto Week.
South Africa’s domestic new-vehicle market strengthened in September, recording 61 645 sales, its highest monthly total of 2026. Sales increased by 3 747 vehicles, or 6.5%, from August’s originally reported total and were 12.7% higher than in September 2025.