Toyota Easter festival where horsepower meets horsepower

The Toyota Easter Festival at Kyalami Park Club runs from 28 March to 6 April 2026 and continues Toyota South Africa Motors’ long-standing involvement in the event.

26 Toy Easter1

Toyota’s presence is visible throughout the programme, beginning with a vehicle parade that showcases the brand to spectators.

The company’s name is attached to the headline competitions, including the Pony Rider Toyota SA Outdoor Grand Prix, the Junior Toyota SA Outdoor Grand Prix and the Adult 1.50m Toyota SA Outdoor Grand Prix, which takes place on 6 April.

Beyond the arena, Toyota supports family activities such as Easter egg hunts and contributes to the wider festival atmosphere with food and market stalls, children’s entertainment and other attractions.

The partnership also extends to the Kyalami Park Club Academy, where riders benefit from training and development opportunities during the show.

Toyota’s role is not limited to sponsorship but includes shaping the structure of the festival by linking its brand to the major competitions and ensuring that the event remains accessible to families.

Its continued involvement has helped the festival grow into a fixture on the South African sporting calendar, combining equestrian competition with community-focused activities.

More Industry News stories

GM renews China venture with SAIC for 20 years after restructuring

GM renews China venture with SAIC for 20 years after restructuring

General Motors (GM) has renewed its joint venture with China's SAIC Motor Corp for another 20 years, enabling ‌the United States (US) automaker to use China as an export hub amid rising competition from Chinese brands in and outside their home market.

  • 17 August 2026
Young motorists put affordability ahead of status

Young motorists put affordability ahead of status

Young South African motorists are increasingly opting for more affordable and practical vehicles as the cost of living puts pressure on household budgets, while still maintaining comprehensive insurance cover.

  • 13 August 2026