By Harm Stavast - Commercial Director - Keyloop Africa
South Africa's automotive landscape is undergoing a significant shift, with dealerships needing to adapt to changing consumer preferences to ensure loyalty, and aftersales play a crucial role in this.
Although the car buying process is often front of mind when we think of a retailer’s business operations, aftersales are the lifeblood of many dealerships, and they are where smart retailers are focusing their efforts.
To create an optimal aftersales experience, retailers must lean into the power of technology to transform their customer relationships and deliver a seamless journey for them. Research from McKinsey reveals that, in a world where experience drives loyalty as much as price, the majority (53%) of customers consider a better service experience to be more influential than the purchase experience in the entire customer journey. So, today’s retailers need to operate more than just dealerships; they need to be running experience centres.
Technology platforms are key to connecting data and streamlining operations to create a frictionless experience. Keyloop's platform enables retailers to deliver a great end-to-end service, boost efficiency with accurate work tracking, drive upselling with personalised communication, and use powerful data to drive customer loyalty.
For retailers looking to stand out from the competition, not only does this improve the overall effectiveness of their businesses, but it also enables them to foster better relationships and build longer-term consumer loyalty, in turn improving sales opportunities and boosting margins.
Find out how Experience-First is transforming the automotive retail industry and how you can apply these lessons to your business. https://keyloop.com/
Dunlop Tyres South Africa has completed a R1.7 billion investment programme at its uMnambithi (Ladysmith) manufacturing facility, introducing new manufacturing technology and expanding production capabilities at the plant.
Mahindra & Mahindra has unveiled the Scorpio Lifestyler, a midsize lifestyle bakkie derived from the Global Pik Up concept first shown in Cape Town in 2023.
The South African automotive industry has gained some breathing space following the latest move by the United States Senate to extend the African Growth and Opportunity Act, or AGOA, to the end of 2028.
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Cars are the ultimate symbol of freedom, independence and individualism. They offer the freedom to ‘go anywhere,’ whenever it suits and with whom one chooses.
Sarah Redshaw
Dunlop Tyres South Africa has completed a R1.7 billion investment programme at its uMnambithi (Ladysmith) manufacturing facility, introducing new manufacturing technology and expanding production capabilities at the plant.
The South African automotive industry has gained some breathing space following the latest move by the United States Senate to extend the African Growth and Opportunity Act, or AGOA, to the end of 2028.
General Motors (GM) has renewed its joint venture with China's SAIC Motor Corp for another 20 years, enabling the United States (US) automaker to use China as an export hub amid rising competition from Chinese brands in and outside their home market.
