Getting the product to potential customers with a banking consultant at hand to assist, is the name of the game. Not only did it bring the brand’s offerings to customers but created an opportunity for test drives as well as specialised financing possibilities.
Chery Sandton and Absa Alice Lane collaborated to do a test drive display and activation for a couple of days at their Sandton Campus offices.
The display was open to all the other companies on the Campus. The collaboration was both beneficial in that they also had their private banking consultant with them, engaging staff and other potential clients about financing options and other products offered.
Koketso Molebale, Marketing Manager for the Digicars Group’s new car division (Chery Sandton, Chery Northcliff and Omoda Sandton), says three different vehicles (Tiggo 4 pro, Tiggo 7 Pro Max & Tiggo 8 Pro Max), were on display and ready for a test drive.
“We received a lot of attention owing to the incredible features, service, warranty and excellent guaranteed after-sales service. The Tech Grey Tiggo 8 Pro Max we showcased was a Black Badge edition, which is a special edition exclusive to Chery Sandton.
“Chery Sandton is a flagship dealership of the Digicars Group, offering a one-of-a-kind experience for clients with award-winning after-sales services,” she says. The group specialises in new and pre-owned vehicles and boasts the largest selection of Chery Tiggo stock in the country.
“We are home of the original Black Badge Tiggo editions as well as Titanium X. Our focus is primarily on service excellence and building lasting relationships with our customers, striving to exceed expectations and provide top-notch service in every aspect of the car-buying experience,” Koketso tells Dealerfloor.
Dunlop Tyres South Africa has completed a R1.7 billion investment programme at its uMnambithi (Ladysmith) manufacturing facility, introducing new manufacturing technology and expanding production capabilities at the plant.
Mahindra & Mahindra has unveiled the Scorpio Lifestyler, a midsize lifestyle bakkie derived from the Global Pik Up concept first shown in Cape Town in 2023.
The South African automotive industry has gained some breathing space following the latest move by the United States Senate to extend the African Growth and Opportunity Act, or AGOA, to the end of 2028.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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Dunlop Tyres South Africa has completed a R1.7 billion investment programme at its uMnambithi (Ladysmith) manufacturing facility, introducing new manufacturing technology and expanding production capabilities at the plant.
The South African automotive industry has gained some breathing space following the latest move by the United States Senate to extend the African Growth and Opportunity Act, or AGOA, to the end of 2028.
General Motors (GM) has renewed its joint venture with China's SAIC Motor Corp for another 20 years, enabling the United States (US) automaker to use China as an export hub amid rising competition from Chinese brands in and outside their home market.
