New Managing Director for Subaru SA

Subaru Southern Africa has appointed Toshimitsu Tanaka as its new Managing Director. He succeeds Andrew Marshall, who retires after five years of service.

25 Sub Boss1

Toshimitsu, a seasoned executive from Japan, brings with him over 30 years’ experience in the global automotive sector. His international career spans key leadership roles across Africa, North America and Asia, including his most recent position as Deputy Managing Director of Subaru Southern Africa, a role he has held for the past two years.

Before joining Subaru, he held senior positions within the Toyota Tsusho Group, including Assistant General Manager for Toyota Tsusho Africa, Group Manager at Toyota Tsusho Corporation and Vice Division Head at Toyota Tsusho America. He also played a pivotal role in establishing Toyota Tsusho Africa’s facilities in Durban as project leader – a career milestone that speaks to his commitment to innovation, growth and teamwork.

“It’s a great honour to take the helm at Subaru Southern Africa. This is a brand that represents confidence, adventure and loyalty – not only in the products we build but in the people we serve. My focus will be on expanding our presence and enhancing the customer experience across the region. I look forward to working closely with our dealer network, our partners and, most importantly, our customers to take Subaru to even greater heights,” Toshimitsu says.

More Industry News stories

Dunlop completes R1.7 billion investment at uMnambithi

Dunlop completes R1.7 billion investment at uMnambithi

Dunlop Tyres South Africa has completed a R1.7 billion investment programme at its uMnambithi (Ladysmith) manufacturing facility, introducing new manufacturing technology and expanding production capabilities at the plant.

  • 17 August 2026
GM renews China venture with SAIC for 20 years after restructuring

GM renews China venture with SAIC for 20 years after restructuring

General Motors (GM) has renewed its joint venture with China's SAIC Motor Corp for another 20 years, enabling ‌the United States (US) automaker to use China as an export hub amid rising competition from Chinese brands in and outside their home market.

  • 17 August 2026