MISA, the Motor Industry Staff Association (MISA), welcomes Chery’s investment in South Africa with the acquisition of Nissan’s historic production plant in Rosslyn, Pretoria, which will offer employment to the majority of Nissan’s affected employees.
The Union has repeatedly urged new Chinese vehicle brands entering the country in 2025 to invest in establishing bigger dealership networks that will create jobs for employees negatively impacted by the closure of non-performing dealerships of traditional brands.
“MISA believes that the manufacturing and assembling of Chinese vehicles locally is vital for the survival of the automotive industry, including the local manufacturing of parts and components. With Chery taking the lead in this regard, it will not only sustain jobs but create more employment opportunities,” says Martlé Keyter, MISA’s Chief Executive Officer: Operations.
MISA also congratulates Nissan on putting the fate of its employees first when faced with the decision to either close the plant after 60 years of production or to find a solution that preserved jobs and retained industrial capacity in South Africa.
Dr Roelof Botha, economic advisor to the Optimum Financial Services Group, says it is not just South Africa’s retail and automotive industries that is negatively impacted by the influx of Chinese vehicles.
“It is part of China’s strategy to dominate the global market with Chinese vehicle brands. It stimulates the markets and creates massive competitiveness. The deal between Nissan and Chery is an excellent example of how responsible employers operate within the turmoil,” Roelf says.
According to Roelf just short of 100 million vehicles, including trucks and busses, were sold globally in 2025, of which South Africa sold 0,6% of this. “This is incredibly significant and positive+,” says Botha.
The South African automotive industry has gained some breathing space following the latest move by the United States Senate to extend the African Growth and Opportunity Act, or AGOA, to the end of 2028.
Mazda Southern Africa has announced the arrival of all‑new Mazda CX‑5, available for pre‑order during July and August, with first deliveries expected from September. The latest generation introduces updated design, technology, safety and performance, while continuing the CX‑5’s role as one of Mazda’s most important global SUVs.
General Motors (GM) has renewed its joint venture with China's SAIC Motor Corp for another 20 years, enabling the United States (US) automaker to use China as an export hub amid rising competition from Chinese brands in and outside their home market.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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The South African automotive industry has gained some breathing space following the latest move by the United States Senate to extend the African Growth and Opportunity Act, or AGOA, to the end of 2028.
General Motors (GM) has renewed its joint venture with China's SAIC Motor Corp for another 20 years, enabling the United States (US) automaker to use China as an export hub amid rising competition from Chinese brands in and outside their home market.
Young South African motorists are increasingly opting for more affordable and practical vehicles as the cost of living puts pressure on household budgets, while still maintaining comprehensive insurance cover.
