Dunlop Tyres SA has announced the appointment of Marcia Noxolo Veronica Mayaba as its Commercial Director, effective November 2025.
Her portfolio encompasses Sales, Retail, Marketing and Technical Services. A respected and purpose-driven leader, Marcia brings decades of experience across the automotive value chain and a proven track record of building high-performance, people-centred teams.
She is recognised for achieving several milestones and firsts in the automotive industry, bringing with her extensive experience from the sector, supporting Dunlop’s growth strategy in the medium- to long-term future.
Marcia was the first black female CEO in Automotive Retail in South Africa. Her impressive career includes leadership positions at Eqstra Fleet Management, Isuzu Motors South Africa, Lindsay Saker VW & AUDI, Barloworld GM Bruma, Barloworld Isuzu, Barloworld Ford & Mazda.
Lubin Ozoux, CEO of Dunlop Tyres South Africa, says: “Marcia brings a distinctive blend of empathy, strategic insight and commercial acumen. Her passion for developing people, her deep understanding of the automotive ecosystem and her commitment to ethical leadership align perfectly with Dunlop’s purpose-driven culture. We’re so excited to welcome her to the leadership team and look forward to the impact she will make in driving our business and dealer partnerships forward.”
Her passion for the automotive industry stems from a personal journey of perseverance and purpose. “The automotive industry has been the canvas for my life’s work. It’s where innovation meets people’s daily realities, and for me, it represents progress and empowerment, especially for women and young people. It is my purpose to contribute to a sustainable and thriving business where people and the organisation grow together.”
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Cars are the ultimate symbol of freedom, independence and individualism. They offer the freedom to ‘go anywhere,’ whenever it suits and with whom one chooses.
Sarah Redshaw
Dunlop Tyres South Africa has completed a R1.7 billion investment programme at its uMnambithi (Ladysmith) manufacturing facility, introducing new manufacturing technology and expanding production capabilities at the plant.
The South African automotive industry has gained some breathing space following the latest move by the United States Senate to extend the African Growth and Opportunity Act, or AGOA, to the end of 2028.
General Motors (GM) has renewed its joint venture with China's SAIC Motor Corp for another 20 years, enabling the United States (US) automaker to use China as an export hub amid rising competition from Chinese brands in and outside their home market.
