July vehicle sales extend strong run, says NADA

Passenger vehicle sales rose by 12.5 per cent to 40 912 units, the strongest monthly performance since September 2014, while light commercial vehicle sales increased by 10.6 per cent to 13 710 units.

Brandon Cohen, Chairperson of NADA, says the July results clearly indicate that consumer confidence is improving. “With 84,8 per cent of all new vehicles sold during July being retailed through dealerships, these figures are an outstanding endorsement of the resilience of South African consumers and the strength of the retail motor industry. Consumers are once again prepared to invest in their mobility when the right value, affordability and finance solutions come together, and dealerships across the country are seeing that confidence translate into showroom activity.”

The South African Reserve Bank’s decision to leave interest rates unchanged has provided greater certainty for consumers, while a reduction in petrol prices offered relief to motorists. Higher diesel prices continue to place pressure on transport operators and businesses. Affordability remains central to purchasing decisions, with buyers weighing price, fuel efficiency, finance costs and long-term ownership expenses before committing. Many are exploring different vehicle segments and working with dealers to structure finance solutions suited to their budgets.

Dealerships also reported increased activity in the pre-owned market during July, with stronger customer enquiries, finance applications and deal conversions. Consumers are considering both new and pre-owned vehicles to maximise value, with growing interest in pre-owned Chinese brands as affordable alternatives.

New Chinese vehicles are also attracting buyers seeking modern features at competitive prices. Brandon adds that customers are exceptionally well informed and focused on value. “Dealerships have responded by offering a broader range of products and flexible finance solutions that make vehicle ownership more accessible. Whether customers choose new or pre-owned vehicles, dealers are helping them find the option that best meets their needs and budget.”

The commercial vehicle market delivered encouraging results. Medium commercial vehicle sales increased by 19.4 per cent, the strongest monthly performance since March 2023. Heavy commercial vehicle sales grew by 16.4 per cent, while extra heavy commercial vehicles improved by 7.9 per cent. Martin van den Berg, NADA Commercial Vehicle Executive, says commercial vehicle purchasing is often one of the earliest indicators of business activity. “The trends dealers are seeing are encouraging. Investment in distribution fleets, construction vehicles and freight capacity suggests that many businesses are planning ahead with confidence. While it is too early to call it a broad-based recovery, these are positive signals from sectors that typically invest ahead of growth.”

Dealers reported increased demand for distribution vehicles as businesses prepare for the year-end trading period, while stronger sales of vocational vehicles, including tippers, suggest improving activity in construction and infrastructure. Continued growth in heavy and extra heavy commercial vehicle segments reinforces the view that logistics, freight and distribution operators remain committed to investing in productivity and fleet renewal.