The world’s oldest surviving automotive brand is reaffirming its personality and character with a new interpretation of its well-known lion-logo.
Since 1850, Peugeot has had ten successive logos, all of which feature the lion emblem. An eleventh version, more streamlined, more qualitative and more elegant has been created by the Peugeot Design Lab – the brand’s Global Design studio.
Launched in 2010, the current logo needed to change to crown the brand’s upmarket move. After having completely overhauled its vehicles over the past ten years, the French automaker redesigned its logo to keep pace with its products.
According to Peugeot, the new logo embodies what the brand meant yesterday, what it means today and what Peugeot will mean tomorrow. Peugeot has produced its first brand campaign in 10 years, called The Lions of Our Time.
Through this optimistic international campaign, Peugeot says it wants to engage both its customers and those who are not. “The brand captures a new universal territory: time. It celebrates Today’s Lions, of all ages, cultures and backgrounds. These LIONS OF OUR TIME – no longer so much in search of power or money, but more in a quest for quality time,” says the marketing material.
Peugeot says its objective is to offer its current and future customers a brand that meets their requirements – the Peugeot brand is timeless.
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
Dunlop Tyres South Africa has completed a R1.7 billion investment programme at its uMnambithi (Ladysmith) manufacturing facility, introducing new manufacturing technology and expanding production capabilities at the plant.
The South African automotive industry has gained some breathing space following the latest move by the United States Senate to extend the African Growth and Opportunity Act, or AGOA, to the end of 2028.
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