Two young women of the staff of close to 100 working at one of Cape Town’s biggest and most influential used-car dealerships, say they now have a future that they would not have had without Wingfield Motors.
Based in Goodwood with branches in Kuilsriver, Bellville and Vredenburg in the Western Cape as well as Boksburg in Gauteng, CEO John van Niekerk says he supports his staff as far as possible.
“We have 94 people on our staff, excluding another 25 or so in the panel shop, and most of them have been with us for 10 years or longer.”
Two ladies who stand out, says Van Niekerk, have worked their way up in such a way that it surprised even him – one from a cleaner and tea maker to a telephone receptionist and the other one from receptionist to F&I Manager.
“We didn’t do much except support them by paying for their studies,” says the proud CEO.
Michelle Brand, who left school after matric at the age of 19, joined the Kuilsriver branch where she did everything from making tea to taking over reception duties.
“I did that for about three years and became interested in accounts and bookkeeping and started studying thanks to Wingfield. I then started working as an assistant to the F&I Manager (Finance and Insurance) and was eventually appointed F&I Manager here at the Goodwood head-office,” she says.
“I would not have been here in this position if it weren’t for their help. I always wanted to go study sports management but could not afford it and started working at Wingfield Kuilsriver to try and save for my studies.
“I completed my studies in this completely different direction in March 2020 and took a break because of the COVID-19 Lockdown, but they offered me a job as F&I Manager and look where I am now!”
Violet Direko has a similar success story. Originally from Bloemfontein, she came to Cape Town with her parents “many years ago” and started working at Wingfield on 1 October 2010.
“I started as a cleaner and was later offered the opportunity to further my studies at college, which Wingfield paid for. I got my qualification a few years ago and started working here as receptionist from November 2016. And I love it!
“I enjoy working with people, but I would still have been a cleaner if Wingfield didn’t give me the opportunity.”
Violet is now married and has two children. She lives in Delft, a 45-minute commute from work.
South Africa’s new vehicle market recorded aggregate domestic sales of 61 645 units in September 2026, an increase of 12.7% compared with the 54 706 units sold during September 2025.
SA Auto Week 2026 is scheduled to take place in eThekwini, KwaZulu-Natal, from 13 to 16 October, with the event marking five years of SA Auto Week.
South Africa’s domestic new-vehicle market strengthened in September, recording 61 645 sales, its highest monthly total of 2026. Sales increased by 3 747 vehicles, or 6.5%, from August’s originally reported total and were 12.7% higher than in September 2025.
Advertisement
Advertisement
I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
You just must drive the new Mazda CX-5 to understand why this could be a game changer for the iconic legacy brand that was once one of the top-selling brands in South Africa.
The opening of GWM Hyde Park marks a return to familiar territory for dealership owner Bradley Scorer, whose career in the South African motor industry began in the same area decades ago.
Mitsubishi Motors Bedfordview has been awarded the prestigious Overall Dealer of the Year title in the brand’s annual dealer evaluation and awards program, recognising its outstanding performance and commitment to excellence across all areas of the business.
